Personal Project
WORK WEEK
A one-of-a-kind concept, blending multi-disciplinary fitness, endurance, and adventure at scale.
We co-founded an endurance event from the ground up. Turning an idea on a napkin into a multi-day endurance event that spanned rivers, mountains, lakes, and canyons—earning regional and national coverage along the way.
We created WORK WEEK because we believe that hard work pays off. That the transformative power of fitness and outdoor adventure can create personal and global change through sustained effort and hard work.
WORK WEEK is a test of resilience—a chance to overcome obstacles, unlock potential, and chase bigger dreams. We Live To Work.
7 Marathons. 7 Disciplines. 7 Days. 7 Charities.
7th April – 13th April 2025. The American Southwest.
The inaugural WORK WEEK was a huge success for us and our charity partners. Here’s a snapshot of a few of our favorite WORK WEEK numbers.
7 Marathon Efforts
Over 7 days, the athletes traversed over 300 miles – Skiing, Cycling, Running, Kayaking, Hiking and Paddle Boarding. All in the name of change.
These daily recaps were filmed, edited, and posted at the end of each day to keep the audience following along with the story in real-time.
