Listerine

Mouth vs Life

Your mouth goes through a lot

Campaign Big: Arden Award for Innovation // FAB Award: Winner // FWA: Site of the Day

Mouth vs. Life was created to show what most mouths go through every day, such as fighting fizzy drinks and citrus fruits, to tackling dirtier things, such as keys, pencils, and fingernails. It was also created to allow us to throw things at people in silly costumes. Which was pretty sweet. (Pun absolutely intended).

These are: The Things You Lick

These are: The Things You Drink

These are: The Things You Eat

These are: The Things You Hold

These are: The Things You Bite

Creative Direction: Joe Fox

Creative Director: Paul Banham // Creative: Yoni Alter // Designer: Pier Mattioli // Directors: Scott & John // Client Services: Rachel Gigli // Producer: Hollie Mills

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