Listerine
Mouth vs Life
Your mouth goes through a lot
Campaign Big: Arden Award for Innovation // FAB Award: Winner // FWA: Site of the Day
Mouth vs. Life was created to show what most mouths go through every day, such as fighting fizzy drinks and citrus fruits, to tackling dirtier things, such as keys, pencils, and fingernails. It was also created to allow us to throw things at people in silly costumes. Which was pretty sweet. (Pun absolutely intended).
These are: The Things You Lick
These are: The Things You Drink
These are: The Things You Eat
These are: The Things You Hold
These are: The Things You Bite
Creative Direction: Joe Fox
Creative Director: Paul Banham // Creative: Yoni Alter // Designer: Pier Mattioli // Directors: Scott & John // Client Services: Rachel Gigli // Producer: Hollie Mills